Fashion is the new alternative asset. The Hermès Kelly 28 in black Togo leather has outperformed gold over the past five years, with a 42% value increase. But the secret market is shifting: Chanel’s classic flap now gains 15% annually upon leaving the store. We spoke with Rebag’s chief economist to identify the three “blue chip” bags to buy now—and the two trendy styles to avoid. Whether you are an investor or a romantic, buying smart luxury means your bag will be worth more when your daughter wears it.
